Good is the enemy of gr8

AGIT8 is not a good agency.

Our strategy isn’t good. Our creative isn’t good. Neither is our production. 

Because we believe good isn’t good enough. 

Good is wallpaper. 

Good is white noise. 

Good is everywhere.

That’s why it’s so easy to ignore.

And it’s why we believe nothing grows brands like gr8. 

Move your mind

Ahead of the Paris Olympics, we created a global, multi-channel campaign for ASICS that shows you don’t need to be an elite athlete to reach an amazing place of uplift.

Runschach

In deep winter, when many people experience lower moods, we launched a timely campaign to show the positive impact movement has on the mind.

We’ll C2 it

In the cluttered and complex world of technology, we created cut-through for Liquid C2, the global cloud and cyber security experts. A beautifully simple, yet smart, new brand identity and launch campaign brought Liquid C2 to life with humour and humanity. 

Upliftford

After ASICS research revealed three-quarters of people in the UK were in need of a mental uplift, and that Retford in Nottinghamshire had the lowest average mood, we stepped in and transformed Retford into Upliftford.