ASICS | Video Campaign
Live Uplifted
How we perceive the world depends on our state of mind. When we’re feeling down, everything seems grey and uninspiring. But when we’re uplifted, we see the world in a new light.
Strategy
ASICS believe in the power of sport to generate this uplift. And this is how the ASICS global theme for 2022 was born, Live Uplifted.
Work
Global Film
To drive the theme on a global level, we created a brand film that brought this transformation to life in a joyous and magical way – proving beyond a doubt that movement with ASICS can uplift your body and mind.
Results
When the film launched on video channels and social media it helped establish the new Live Uplifted brand message around the world. It received over 17 million digital impressions and the ASICS brand experienced an uplift too.