ASICS | Global Campaign
Move your mind
Ahead of the Paris Olympics, we created a global, multi-channel campaign for ASICS that shows you don’t need to be an elite athlete to reach an amazing place of uplift.
Strategy
ASICS has always known that when you move your body, you move your mind. So, the 2024 Paris Olympics - with its inclusive theme of 'Games wide open' - provides an ideal focal point for communicating their ‘Sound Mind, Sound Body’ philosophy to a broad global audience.
Work
Under the campaign line, ‘Move Your Mind’, we created an integrated toolkit of 200+ assets for implementation in markets around the world.
Brand Film
Shot like an alluring advert for Paris, but with a twist: we’re really selling the amazing place of mental uplift that anyone can reach through movement. Because when you move your body, you MOVE YOUR MIND.
Key Visuals
Running across print, out of home, online, social, paid media, retail and events, the visuals featured iconic Parisian landmarks to tie the brand messaging with the uplifting spirit of the Games.
