ASICS | Print & Out of Home
Runschach
In deep winter, when many people experience lower moods, we launched a timely campaign to show the positive impact movement has on the mind.
Strategy
ASICS was founded on the understanding that movement uplifts body AND mind. But while it's easy to show physical achievement, it's more challenging to show what's happening in the mind. This work was based on the iconic Rorschach inkblot tests, which have long been used by psychologists to analyse the workings of the human brain.
Work
The work ran (pun intended) in leading UK health and lifestyle publications...
Out of Home
...as well as in prime locations on the London Underground, where it was seen by thousands of grumpy travellers.
