Liquid C2 | Brand identity & launch campaign
We’ll C2 it
In the cluttered and complex world of technology, we created cut through for Liquid C2 - the global cloud and cyber security experts. Our beautifully simple, yet smart, new brand identity and launch campaign brought Liquid C2 to life with humour and humanity.
Brand Logo
We brought together Liquid C2’s two strengths – cloud and cyber security – to create an elegant, cloud-shaped solution.
Brand Identity
A distinctive graphic design system brought together the brand’s unique point of view and quirky approach to the tech industry.
Work
Launch Campaign
We put Liquid C2 at the heart of the launch campaign. “Whatever your business challenge, we’ll C2 it” is both bold and ownable. It also sums up Liquid C2’s approach to solving complex problems in a very human and simple way.
Results
The ‘C2 it’ campaign has rolled out globally. Short films and animations appeared across social media, print and poster have featured in international titles and hubs, merchandise and event collateral have made an impact at international expos including AfricaCom – Africa’s largest African telco, media and technology event.