Bold creativity, micro-targeted digital media and mass engagement, helped to position the Philips Brand firmly in the premium Health Tech market. Philips' brand value rocketed up by $2bn in the same year (Interbrand).

Cannes Lions Grand Prix winner (Digital film in the Pharma category) as well as seven Cannes Lions across multiple categories. The campaign also won IPRA Grand Prix, IPA Health Best of Show, Gold Effie USA and Silver Clio, among others.

The campaign received so much success, but left us feeling terribly sad when Claire Wineland, the extraordinary and inspiring young star of the film, passed away in 2018.